Founded in 1979, Celebrate Brooklyn! is New York’s longest-running performing arts festival, bringing together 100,000+ New Yorkers at Prospect Park every summer.

Following a live event hiatus due to COVID-19, I led the rebrand of Celebrate Brooklyn! and developed a comprehensive communications strategy, breathing new life into the festival.

✓ New logo

✓ Brand guidelines

✓ Design system

✓ Physical and digital assets

✓ Merch

✓ Communications Strategy