In anticipation of the 50th anniversary of hip-hop and informed by BRIC’s role in hip-hop culture, I led the creation a new sub-brand of the organization called BRIC Hip-Hop. The BRIC Hip-Hop sub-brand framed the organization’s entire 2023-2024 season.

BRIC Hip-Hop is an evergreen home for the education, expression, and evolution of Hip-Hop. Expanding beyond our BRIC headquarters in Brooklyn, our programming pushes against boundaries of time and space, providing full-circle access to exchanges that bridge ideas with incubation and drive Hip-Hop culture forward.

✓ New logo

✓ Brand guidelines & Messaging

✓ Design system

✓ Physical and digital assets

✓ Merch

✓ Communications Strategy